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Integration is another key factor to social media strategy success

I think we can all safely say that social media is here to stay on the consumer and the business front However what seems to daunt and even paralyse some people in getting started is the very amorphous...

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Pinterest – what is it and why all the fuss?

In this blog I am going to briefly look at Pinterest, yes the social media site and associated app on smart phones. The one that grew at the rate of Twitter and Google+ but that still retains its...

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You Tube introduces product placement marketing

Today I am going to take a brief look at the newly launched You Tube placement ad service You Tube has just announced today that it is introducing paid product placement advertising There will of...

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You Tube as a social media tool

When it comes to social media tools we hear a lot about Facebook and Twitter and maybe either Pinterest or Google Plus. However for some reason people don’t think of You Tube as a powerful social media...

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Social media management tools

Today I attended a work social media strategy meeting It got me thinking to the fact that the biggest challenge facing many people in business is HOW to manage their social media? Sure, to start with...

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Pinstriped – a great new product that keeps your desktop neat & organised!

Apologies for being offline a few days. Its been our annual Australian Queens Birthday Long Weekend…a welcome 3 day weekend in our Aussie winter:-) Anyway I’m back and thought this would be a good...

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Optimising your social media campaigns – when to post tweets & scheduling tools

  Following on from the last blog post on Twitter adding a new music sharing functionality…I wanted to discuss something that is key to every social media strategy… That is…when is the best or optimal...

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How to reinforce your branding and perception in the marketplace with Pinterest

I spend a lot of time on this blog discussing major social media platforms When I started out it was always my intention to cover new tools and even ones that hardly anyone knows about. I use the term...

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